Increase in organic clicks by 125% in 5 months.

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Who is Automata?

Automata is the market leader in all things modular attestation on blockchain. Through their innovative solutions including Trusted Execution Environments (TEEs), Automata is helping web3 projects and protocols become more secure and verifiable.

Automata has since grown to create several sub-service products including 1RPC (a free RPC relay) and several faucets for different networks.

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The Challenge

Automata wanted to secure its domination of niche specific keywords while also exploring new potential keyword opportunities.

Additionally

Automata had several subset products that immense keyword potential and wanted to both understand which projects they should be investing their SEO resources into as well as helping those resources become successful.

Global
 Target Region
64.4
K
 Existing URLs
1
 Language

Strategies deployed

Look at our steps
Step 1
Focusing on optimizing existing site architecture.
With Automata, whom had never done SEO and evaluated their website’s health, the first stage was to identify the universe of possible optimizations and implement them.
Step 2
Creating new landing page categories for RPC keywords.
We helped identify a new classification of keywords, specifically ‘rpc’ based keywords that we could be targeting if we generated new landing pages. We hence provided all the structure to create these pages.
Step 3
Building an encyclopedia of web3 information.
In order to then scale our traffic more aggressively, we launched an initiative to create a blog in the format of a alphabetical encyclopedia to help us write a combination of both long and short-form content.
Overall Performance

Outcomes delivered

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Overall Performance

+100
Avg. number of daily clicks
+1500
Avg. number of daily impressions
17.2K
125.3%
Total clicks
706K
38.2%
Total impressions
15.8
44%
Average Position
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